Created in London, we would like to introduce LEOL. Having worked in the fast-paced fashion industry for ten years, we want to slow fashion down. At LEOL we don’t believe in following seasons or trends. Instead, we have spent time creating unique pieces that your wardrobe can’t live without. Effortless design, premium quality fabrications and sustainability is at the forefront of every creation. The first LEOL collection brings you affordable luxury in the form of four effortless dresses: Pearl, Willow, Gaia and Ayla.
”Each piece has been designed to be worn from day-to-night, promoting the ethos of investing in versatile wardrobe staples, but with a statement edge. The LEOL edge. ”
Sustainability is especially important to us at LEOL. We know we are not perfect, but we are committed to getting better, day by day. Here are just some of things we are doing now:
Every LEOL piece is created in a small atelier factory in Europe so there is a lot less distance for your garment to travel, which means a lower carbon footprint. This family run factory employs an all-female team of 18 skilled tailors, who are just as passionate about the LEOL brand and mission as we are.
Each garment is made using existing stock cloth, which is lighter on the planet and your conscience. We put a lot of effort into utilising all our cloth and minimising fabric waste by using off-cuts to bring you a range of matching scrunchies and scarves. Waste not, want not.
Quantity is limited to 60 items per production run, so no stock is left unwanted or unloved. And when it is gone… it is really gone.
Our packaging is 100% eco-friendly. We ship our orders in compostable poly mailers and each garment is packed into an organic cotton bag which is reusable and great for storing your garments.
Finally, our aim is to ensure you treasure your LEOL garment for years – not just for a season.
Come join our movement.
Love LEOL x